12 Local SEO Statistics: A Must Know in 2025

Local seo helps local businesses attract nearby customers through online searches. But just how much does proper local SEO change the way customers find and choose a business? 

With that in mind, I’ll cover local seo statistics that show its impact on customer behavior and business growth.

Local SEO Statistics: Key Findings

• 46% of Google searches have local intent.
• 98% of consumers used the internet to learn about local businesses in 2022.
• “Near me” or “close by” searches increased by over 900% in two years.
• 50% of “near me” searches lead to store visits.
• 72% of consumers who did a local search went to a store within five miles. 
• 88% of mobile local business searches result in a call or visit within 24 hours.
• 78% of location-based mobile searches lead to an offline purchase. 
• 40% of local SEO campaigns yield 500% or more ROI.
• Google was used to evaluate local businesses by 87% of consumers in 2022.
• 42% of local searches click the Google Map Pack.
• 45% of businesses get requests for appointments through the GMB.
• The average local business receives 1,260 views per month

Sources: (Local Search conference at GoogleHQ, BrightLocal’s, Chatmeter, Search Engine Watch, Social Media Today, Nectafy, Search Engine Land, LocaliQ, BrightLocal, Backlinko, Publer, Brightlocal.)