Google reviews have become an essential component for businesses of all sizes in terms of generating customer trust and loyalty.
After all, 89% of people read online reviews before making a purchase or engaging with a service, according to Trustpilot. Moreover, 90% of customers say positive reviews make them trust a local business more than negative ones
I’ll look at the latest Google Reviews statistics and how understanding these numbers could positively impact your marketing performance. With this Google review stats data, you can tailor your marketing strategies to engage effectively with customers.
Google Reviews Statistics: Key Findings
- 81% of consumers read Google reviews.
- Google hosts 73% of all online reviews for businesses.
- 50% of consumers are confident that they’ve seen a fake review on Google.
- 63.6% of consumers say they are likely to check Google reviews before visiting a business location
- 89% of users read online reviews before buying the product.
- 58% of consumers would be ready to pay more or travel further to visit companies with good reviews
- Only 9% of consumers would consider engaging with a business that had a 1- or 2-star average rating.
Source: (BrightLocal, Review Trackers, BrightLocal, Review Trackers, Trustpilot, Findstack, Podium.)
How Many Google Reviews Are Fake?
Google reviews are a valuable asset for businesses. They can help you attract new customers and improve your SEO ranking. However, not all Google reviews are real, but just how many google reviews are fake?
In fact, it has been estimated that 10.7% of all Google reviews are fake according to the report called “The State of Online Review Fraud” by CX solutions. This means that if you’re relying on Google reviews to judge the quality of a business, you’re highly likely to make a mistake.
We are going to reveal the alarming reality of Google reviews, as well as explore how to identify false reviews.
#1. What percentage of people look at Google reviews?
Source: BrightLocal
Significance of the Data: Very High
Mentioned By: Luisa Zhou, Exploding Topics, New Reach Agency, Find Stack, News Break, Woosuite, Review Trackers, Website Builder Expert, Vendasta and more.
#2. Google Dominates Online Business Reviews, Hosting 73% of Total
Source: Review Trackers
Significance of the Data: Very High
Mentioned By: New Reach Agency, Luisa Zhou, Exploding Topics, Nero Digital, The Spinoff, Website Builder Expert, Xola and more.
#3. Half of Consumers Question Authenticity of Google Reviews
Source: BrightLocal
Significance of the Data: High
Mentioned By: CBC, Exploding Topics, Search Engine Journal, Napoleon Cat, Time Magazine, Oberlo, Investigate TV and more.
#4. Consumers Highly Likely to Check Google Reviews before Patronizing a Business
Source: Review Trackers
Significance of the Data: Very High
Mentioned By: Adido Digital, New Reach Agency, Review Trackers, Exploding Topics, Convince And Convert, Woosuite, Field Routes, Quandoo, Brightlocal, Luisa Zhou and more.
#5. Nearly 90% of Users Depend on Online Reviews Prior to Purchasing Products
Source: Trustpilot
Significance of the Data: Very High
Mentioned By: Luisa Zhou, Oberlo, Globe Newswire, Findstack, Qualtrics, Exploding Topics, Review 42, New Reach Agency, Woosuite and more.
#6. Consumers Willing to Pay More, Travel Far for Businesses with Positive Reviews
Source: Findstack
Significance of the Data: High
Mentioned By: Forbes, Trustmary, Findstack, Coveo, Help Scout, Zendesk, Hubspot and more.
#7. Low-Rated Businesses Face Consumer Apathy: Engagement Below 10% for 1-2 Star Ratings
Source: Podium
Significance of the Data: Medium
Mentioned By: Trustmary, Search Engine Journal, New Reach Agency, Luisa Zhou, Reputation X, Techjury, Oberlo, Exploding Topics and more.