7 Google Reviews Statistics, Facts And Trends in 2024

Google reviews have become an essential component for businesses of all sizes in terms of generating customer trust and loyalty. 

After all, 89% of people read online reviews before making a purchase or engaging with a service, according to Trustpilot. Moreover, 90% of customers say positive reviews make them trust a local business more than negative ones

I’ll look at the latest Google Reviews statistics and how understanding these numbers could positively impact your marketing performance. With this Google review stats data, you can tailor your marketing strategies to engage effectively with customers. 

Google Reviews Statistics: Key Findings

• 81% of consumers read Google reviews.
• Google hosts 73% of all online reviews for businesses.
• 50% of consumers are confident that they’ve seen a fake review on Google.
• 63.6% of consumers say they are likely to check Google reviews before visiting a business location
• 89% of users read online reviews before buying the product.
• 58% of consumers would be ready to pay more or travel further to visit companies with good reviews
• Only 9% of consumers would consider engaging with a business that had a 1- or 2-star average rating.

Source: (BrightLocal, Review Trackers, BrightLocal, Review Trackers, Trustpilot, Findstack, Podium.)

How Many Google Reviews Are Fake?

Google reviews are a valuable asset for businesses. They can help you attract new customers and improve your SEO ranking. However, not all Google reviews are real, but just how many google reviews are fake?

In fact, it has been estimated that 10.7% of all Google reviews are fake according to the report called “The State of Online Review Fraud” by CX solutions. This means that if you’re relying on Google reviews to judge the quality of a business, you’re highly likely to make a mistake.