15+ Google Local Pack Statistics and Facts (2025 Updated)
Google’s local pack dominates local search results for local searches on Google’s results page. But just how does this feature shape user behavior and business success?
With that in mind, I’ll cover key google local pack statistics that show its impact and what those statistics show about customer trust and actions.
Google Local Pack Statistics: Key Numbers
- Google ranks the Local Pack #1 in 93% of local searches.
- 44% of local searchers clicked Local 3-pack, compared to 29% organic, 19% paid, and 8% more local results clicks.
- Businesses in the Google 3-pack receive 93% more actions (calls, website clicks, and driving directions).
- 68% of searchers trust local 3-Pack listings, 27% trust organic results below the 3-Pack, and 10% trust paid search results.
- Businesses with 5 stars on the 3-Pack receive 69% of the attention, while stars receive 59% and 3 stars 44%.
- 87% of consumers used Google to evaluate local businesses.
- 28% of “near me” searches result in a purchase.
- The #1 local pack result received 17.6% of click-throughs, followed by 15.4% for #2 and 15.1% for #3.
Sources
- How Google’s Local Pack Update has Reshaped the Organic Landscape | seoClarity
- Google’s Local Pack and How to Rank in It | Moz case study
- SOCi Analyzes 12.9 Billion Data Points to Rank Digital Marketing Performance of Multi-Location Brands | SOCi
- Search Engine Watch
- BrightLocal
- Local SEO: The Ultimate Guide to Ranking in 2025 | Keywords Everywhere
- BrightLocal Releases Its Local Consumer Review Survey For 2023 — And Some Of The Findings Might Surprise You | BrightLocal
2025 Google Click-Through Rates (CTR): Why Search Rankings Matter More Than Ever | OneFireFly
Google Local Pack Impact on Business
- Businesses in the Google 3-pack receive 126% more traffic and 93% more conversion-oriented actions than businesses listed in the local pack.
- Businesses in the Google 3-pack receive 93% more actions (calls, website clicks, and driving directions) than businesses ranked in positions 4-10.
- Customers are 2.7X more likely to consider a business reputable if they find a complete Business Profile on Google Search and Maps.
- Customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile.
Sources
- Top Ranking and Conversion Factors for Local Search | SOCi Research Report
- SOCi Analyzes 12.9 Billion Data Points to Rank Digital Marketing Performance of Multi-Location Brands | SOCi
- Complete your Business Profile on Google – Google Business Profile Help | Google
Click-Through Rates and User Behavior
- 44% of local searchers clicked on Local 3-pack results, compared to 29% for organic results, 19% for paid results, and 8% for more local results.
- The #1 local pack result received 17.8% of click-throughs, followed by 15.4% for #2 and 15.1% for #3.
- 68% of consumers are more likely to visit a business that appears in the Map Pack.
Source: (SearchEngineWatch)
Impact of Star Ratings on Click-Through Rate (CTR) from Google Local Pack
| Star Rating | Click-Through Rate (CTR) |
|---|---|
| No star | 41% |
| 1 star | 30% |
| 2 star | 35% |
| 3 star | 44% |
| 4 star | 59% |
| 5 star | 69% |
Source: BrightLocal