45 Google Business Profile Statistics: A Must Know in 2025
Google Business Profile helps businesses connect with customers online through Google Search and Maps. But just how effective is this tool for local businesses? Many owners wonder if it truly boosts visibility and drives action.
With that in mind, I’ll cover key Google Business Profile statistics that show its impact on customer engagement and business growth.
Google Business Profile Statistics: Key Overview
- 64% of people have used Google My Business to find a local business’s contact information.
- 56% of customer actions on Google My Business listings are website visits.
- Organic traffic nearly doubled on the Google My Business marketing site.
- 59% of shoppers surveyed said they use Google to research a purchase they plan to make in-store or online.
- 97% of people look for local businesses on the internet.
- 34% of local businesses are found in over 1,000 “discovery searches” each month.
- 16% of businesses get more than 100 calls from Google Business Profile alone every month.
- Monthly searches average 1,009 for the average business.
- Through GMB, 45% of businesses receive appointment requests
Source: (BrightLocal, Statista, Think with Google, Brightlocal, Publer, Brightlocal, Publer.)
Google Reviews Statistics
- 83% of consumers read Google reviews before making a decision.
- 40% of consumers check at least two review sites before choosing a local business, while only 27% rely on just one.
- Google hosts 73% of all online business reviews, while Yelp (6%), Facebook (3%), and Tripadvisor (3%) do.
- 63.6% of consumers say they are likely to check Google reviews before visiting a business location.
- 48% of consumers read Google’s review summaries before reading individual reviews, while 18% rely on those summaries alone to make decisions.
- 63% of consumers would lose trust in a business after seeing mostly negative written reviews.
- 50% of consumers are confident that they’ve seen a fake review on Google.
- 92% of consumers find keyword filters and photos on Google reviews useful in some way.
- Only 13% of consumers would consider engaging with a business that had a 1- or 2-star average rating.
Sources:
- Local Consumer Review Survey 2025 | BrightLocal
- The 4 Most Important Review Sites for Your Brand | ReviewTrackers
- Local Business Discovery & Trust Report 2023 | BrightLocal
- 87% of Potential Customers Won’t Consider Businesses With Low Ratings | SEL
Top Platforms Consumers Use for Reading Reviews
| Platform | Percentage of Consumers |
| 83% | |
| Local News | 48% |
| Yelp | 44% |
| 40% | |
| YouTube | 34% |
Sources: Local Consumer Review Survey 2025 By BrightLocal.
Top Review Sites by Share of Total Online Business Reviews
| Review Site | Percent of Total Reviews |
| 73% | |
| Yelp | 6% |
| 3% | |
| Tripadvisor | 3% |
| Trustpilot | 3% |
| DealerRater | 3% |
| OpenTable | 2% |
| Booking | 1% |
| BBB | 1% |
| Cars | 1% |
Source: ReviewTrackers